In the commercial sense, when you say you’d like to keep them happy, you’re generally referring to your customers, not so.
In my specific case, I refer to my regular and loyal readers. After a few years of practice and posting experience, I’ve reached the stage where I’ve built up something of a cult following. These are regular readers who regularly look forward to what I would regularly write about on a regular basis.
So many regulars in one paragraph. Why not. I think I’ve made my point on the first of a few good keys to keep them – your customers, my readers, and hopefully you as well – happy. By being regular on your social media platform, whether you’re using it to promote your business or self-promote your artistic endeavors, you’re going to need to be posting on a regular basis. This does not need to be five to ten times a day!
Heaven forbid! No, if it’s not going to be once a day at least, then it’s still good to go for every other, as in, every second day. Your customers, clients, readers or followers are looking forward to your next post and because they know they can depend on your scheduling habit, they never need to be kept waiting. You, of course, should know by now what happens to a customer if you keep him waiting too long.
If he doesn’t disappear altogether, he simply goes next door. It could be one of your rivals. Right, I think I’ve belabored the point on regular posting. Time to move on to the other keys before we run out of time.
Buy followers and likes. Why not. Because of reality bytes (if you will), that’s why. No matter how good your posts are quality-wise, it’s unrealistic to expect an overwhelming response. The internet is one of the busiest, if not, the busiest operating environments today. Chances are slim that anyone will notice. But by buying an insurmountable number of followers and likes, you are helping to create perceptions in people’s minds. You also helping them to narrow down their choices, saving them time (and money).
Remember always to interact with your new followers. By the time you do start receiving (positive) comments and feedback to your posts, it’s imperative that you respond in kind. Let them know that, yes, they can take you seriously and rely on you. Show them that you care and always thank them for their kind participation.
Furthermore, it is good manners and indeed, good business practice to be a follower yourself.
Monitor the responses you get to photographs posted. Also make sure that the short captions attached to these remain relevant. And make sure that the appearance of these photos look bright on your platform for the simple reason of achieving compatibility across all mediums and devices.
Finally, over-exuberance with hashtags is impractical and a complete waste of everyone’s time. Mine, yours and especially your potential customers.