A guy walks into a corner shop. Once he’s through the narrow door, he’s already spotted what he felt was needed. He likes what he sees, snaps it up and heads for the till. And if you’re that corner shop owner, you’re happy as a lark as you notch up yet another sale. It’s jingle tills, jingle tills, jingle all the way, I tell you. Tell that to the mom and pop store owners. Gosh, you’ve got to love these old folks sometimes. And while I fell off my chair seeing it for the first time, it’s encouraging to see how well they’ve tuned in to Instagram and all the paraphernalia that goes along with it.
Old folks? Not a jot. And they’re as snappy and modern as the next millennial slumping into a chair for his usual cup of jumbo latte. He’s switched on his mobile, I see. There you go, he’s made the crucial tap. More than likely its Instagram. Wonder if he got any more likes for Insta? Because I notice he’s not smiling. Now, back to those ‘old’ folks. Tons of likes, I see. And anyway, what’s not to like about a rosy-cheeked old gran. Unless you’re one of those who don’t like having your cheeks pinched rosy red too.
I certainly don’t, and that’s a story for another day. Another reason why these old folks have so many likes for Instagram is perhaps because of their product. And it’s not just the product, it’s the way these folks come across through their photos, all bright and cheery like. Now, the photos have to be bright. You can do that if you’ve had to snap a bunch of photos in a dark interior. You need to brighten up those photos so that folks using other networks and different devices can also see them clearly.
Apart from smiling (all the way to the bank) these folks come across as being so genuine. They may not have as many followers as you and me but at least they’ve got genuine support. I take my hat off to them for that. Speaking of genuine, their products are genuine too. They don’t ever forget to place pics of what they’ve made for us. It’s so fresh, you can almost touch the leaves of the trees they grew on. Yes, I’m talking fruity flavored jams. That’s one of the great things I like about the Instagram platform.
It’s such a great place to market all those old thingamabobs you’ve been making at home for donkey’s years. Previously, you had to wait months for the next spring festival or church bazaar to arrive. And then you hardly made a dime because the folks that came to these dos weren’t just artsy fartsy, they were also pretty darn cheap too. The thing about Instagram is that you have such a broad market all of the time. Never mind a kitchen, you’re going to need a factory to keep up with demand.